Rising costs and increasing client expectations caused by the complex, global supply markets in an ‘omni-channel’ world are two major challenges facing the logistics sector. Outsourced logistics services now reach far beyond the spot buying of transport: from warehousing to order processing, inventory management, packaging, kitting or final assembly, and aspects of supplier management may be included in a contract. Establishing ‘partnerships’ is key, but contracts need the flexibility to cope with short product life cycles, changing supply bases, and different routes to market. Bareki brings a unique and holistic approach to logistics optimisation. Evaluating strategic levers such as network design as well as the more operational issues of price and process efficiency is a vital part of the process.